Increase Customer Acquisition with Better Customer Copy

Are you still struggling with your conversions? Does customer acquisition seem very hard? If you feel it has anything to do with your email copy?...

How to Write Content That Hits the Front Page Every Time: A Longform Guide to Content Marketing

On September 25, 2013 Alex Turnbull sat down at his computer and hit publish on a blog post that he’d been thinking about for a long time. For the...

How I Built a $5,000 Per Month Side Project

Passive income. The 4 hour work week. The dream, as my cousin referred to it recently. As a millennial there are few things that rank as desirable...

The Art of Pitching: How I Got Published in The Atlantic

Getting published in a national online magazine or site like The Atlantic is a great way to gain exposure for your ideas and products. It’s also a...

How to Validate Demand for Your Product – Part 2

Before you build a product it's essential that you test whether or not people want it. Part 1 described how to do initial research. This post...

How to Close More Customers with Predictive Analytics

Put simply, "Predictive Analytics" is the act of analyzing data in order to predict buying behavior. It's a tool that sales and marketing teams can use to reduce CAC and sales cycle length. The idea is simple: if you can get to someone right before they buy, you'll...

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How to Validate Demand for Your Product

Before you launch a company it’s essential that you check if there is demand for your product. Doing so can save you weeks or months of lost time. In this article I’ll show you how to use tools like Google Keyword Planner, Twitter search, and Reddit to validate...

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